Branding + Web Redesign
Challenge
To redesign a marketing website and engage, enlighten, educate and attract new leads and visitors.
My Role
Research, information architecture, content strategy/mapping, rebranding, and art direction. Responsible for: creating personas, sitemap creation, user flows, wireframes, branding, new design of the homepage, product and industry pages, navigation, A/B testing, and final designs.
Website design process steps
Start With the User
Research
Information Architecture
Layout
Visual Design
Copy
Accessibility
