Blog Redesign
Goal
To redesign the blog and offer a better mobile experience to engage, enlighten, and educate new and current subscribers.
My Role
I was responsible for research, information architecture, content mapping, a new style sheet, wireframes, new navigation, art direction, and final handoff to development.
Stylesheet and Wireframes
Branding Process: Illustration Styles
I decided to use colorful branded illustrations based around people engaging, meeting, and technology. Often, I will take 2-3 illustrations and use elements from each to create a unique custom one that fits the concept. I chose to use illustrations vs. photography because more ideas can be generated from drawings and can be customized to better to fit the content theme. Often times, stock photography tends to looks unauthentic and less original since most companies purchase from the same photo libraries.
